The Self-Reference Effect Proves That Memory Is Better When We

question 52

True/False

The self-reference effect proves that memory is better when we generate associations ourselves than when we simply read or see them.

---

Definitions:

Psychographic Characteristics

Attributes relating to consumers' lifestyles, interests, attitudes, values, and personality traits, used in market segmentation to understand buying behaviors.

Lifestyles

Patterns of behavior or ways of living that reflect the attitudes, values, and consumption habits of an individual or group.

Disposable Income

The amount of spending money available to households after paying taxes.

Geographic Segmentation

The process of dividing a target market into smaller, geographically based segments to tailor marketing efforts based on regional preferences or needs.