A ______ Is a Mental Construct That Contains Information Associated

question 27

Short Answer

A ______ is a mental construct that contains information associated with a specific idea.

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Definitions:

Customer

Someone who pays for a product or service.

Geoffrey Moore

An American organizational theorist, management consultant, and author known for his work on the technology adoption life cycle and marketing strategies for high-tech products.

Chasm

A significant gap or barrier that must be overcome, often used metaphorically in business and technology adoption contexts.

Technology Adoption Life Cycle

A model in sociology which explains how a new product or innovation is adopted or accepted, based on the demographic and psychological traits of specific groups of adopters.