Berntsen, Staugaard, and Sorensen (In Press) Asked Participants to Engage

question 27

Multiple Choice

Berntsen, Staugaard, and Sorensen (in press) asked participants to engage in sound-location task which involved determining if two sounds were being played to the same ear or one to each ear.They found that:

• A)novel sounds were less likely to induce disputed memories.
• B)novel sounds were less likely to induce involuntary memories.
• C)novel sounds required more attention, creating less cognitive control, which resulted in more involuntary memories.
• D)the novel sounds were annoying and all the participants dropped out of the study

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase the same brand's products over time, due to positive experiences, satisfaction, or emotional attachment.

Live Streaming

Broadcasting real-time, live video footage to an audience over the internet, often used for events, gaming, social media, and educational purposes.

Branded Content Approach

A marketing strategy where content is produced by a brand to promote its values and identity, rather than directly advertising products.

Vimeo

An online video-sharing platform that allows users to upload, share, and view high-definition videos, known for its creative content and absence of intrusive ads.