A Crucial Difference Between Structured and Unstructured Interviews Is That

question 6

Multiple Choice

A crucial difference between structured and unstructured interviews is that __________.

• A) unstructured interviews involve asking the same question of everyone in a sample of the population
• B) structured interviews involve asking the same question of everyone in a sample of the population
• C) unstructured interviews require participants to reveal their true identities
• D) structured interviews require participants to reveal their true identities

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Definitions:

Satisfaction

The feeling of pleasure or contentment arising from meeting one's needs, desires, or expectations.

Utility

A measure of satisfaction or benefit that a consumer receives from consuming goods and services.

Consumer Derives

The satisfaction or utility that a consumer obtains from the consumption of goods and services.

Total Utility

The complete fulfillment obtained from the consumption of a specific overall amount of a product or service.