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The attempt to get something for nothing is called negative reciprocity.
Brand Equity
The value and strength of a brand based on recognition, associations, and loyalty of consumers towards the brand.
Firm's Balance Sheet
A financial statement that provides a snapshot of a company's assets, liabilities, and equity at a specific point in time, offering insights into its financial health.
User Value
The significance or benefit that a product or service provides to its users, determining its appeal and usefulness.
Intangible Assets
Assets that lack physical substance but hold value for a company, such as brand reputation, intellectual property, and goodwill.
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