When an Effort Is Made to Create or Change an Attitude

question 2

Multiple Choice

When an effort is made to create or change an attitude, belief, or perception through purchased broadcast time or print space, the company is usually

• A) advertising.
• B) conducting public relations.
• C) performing public service.
• D) None of the above

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Definitions:

Screen Out Messages

The process of filtering and ignoring irrelevant or unnecessary information, especially in the context of media consumption or advertising.

Reminder Advertising

A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.

Cause-Related Marketing

Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign.

Reminder Advertising

Advertising aimed at keeping the brand name in front of consumers, without necessarily aiming for immediate sales.