The Medical Assistant Can Play a Role in Practice Branding

question 40

Multiple Choice

The medical assistant can play a role in practice branding by

• A) following office procedures.
• B) treating patients with excellent customer service skills.
• C) keeping a positive, enthusiastic attitude during every work day and with every patient.
• D) All of the above

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Definitions:

Karen Horney

A 20th-century psychoanalyst known for her theories on neurosis, personality development, and the concept of basic anxiety.

Archetypes

Universal, symbolic images or themes that recur across different cultures and literature, reflecting common human experiences.

Defense Mechanisms

Psychological strategies used unconsciously by individuals to protect themselves from anxiety or unacceptable thoughts and feelings.

Erogenous Zones

Specific areas of the body that are especially sensitive to stimulation and can lead to sexual arousal.