When an Effort Is Made to Create or Change an Attitude

question 2

Multiple Choice

When an effort is made to create or change an attitude, belief, or perception through purchased broadcast time or print space, the company is usually

• A) advertising.
• B) conducting public relations.
• C) performing public service.
• D) None of the above

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Definitions:

Rocky Beach

A type of shoreline characterized by the presence of rocks and pebbles, as opposed to fine sand, often resulting in a rugged and uneven landscape.

Rough Terrain

Type of ground or environment that is uneven, rocky, or difficult to navigate.

Optic Flow

The pattern of apparent motion of objects, surfaces, and edges in a visual scene caused by the relative motion between an observer and the scene.

Induced Motion

Perceived movement of a stationary stimulus, usually caused by movement of a surrounding framework or nearby objects.