Examlex
If a patient is using bargaining to avoid dealing with the immediate realities of an illness, the medical assistant may tell the patient that diagnostic tests need not be done until the person feels up to it.
Brand Extension
The strategy of using an existing brand name to launch a new or modified product in a different category, leveraging the brand's equity.
Reese's Peanut Butter
A popular brand known for its peanut butter cups, combining chocolate and peanut butter in a unique confectionery.
Manufacture
The process of making products on a large scale using machinery, often involving the assembly of components or raw materials.
Brand Equity
represents the value and strength of a brand, determined by consumer perception, recognition, and loyalty, which can influence its overall financial value.
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