What Are the Two Variables Used in Kraljic's (1983) Purchasing

question 39

Multiple Choice

What are the two variables used in Kraljic's (1983) purchasing portfolio approach? 

• A) Purchasing impact on the bottom line of the company and supply risk. 
• B) Purchasing and demand risk. 
• C) Purchasing impact on suppliers and profits. 
• D) Purchasing impact on the bottom line of the company and distribution risks.

---

Definitions:

Dentistry

The medical field focused on the study, diagnosis, prevention, and treatment of diseases, disorders, and conditions of the oral cavity.

Word-of-mouth Communications

A form of unpaid promotion where satisfied customers recommend products or services to others in their social or professional circles.

Service Quality Dimension

Aspects or elements that determine the perceived quality of a service, including reliability, responsiveness, assurance, empathy, and tangibles.