Which of the Following Would Not Be an Item in the 'Objectives

question 28

Multiple Choice

Which of the following would not be an item in the 'Objectives sourcing strategy' contents of a category sourcing plan? 

• A) Cost reduction. 
• B) Innovation. 
• C) Quality improvement. 
• D) Current suppliers.

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Definitions:

Information Search

The process by which individuals seek out and gather relevant information to satisfy a particular need or decision.

Routine Response Behavior

Refers to consumer purchasing decisions made out of habit without much deliberation or product comparison.

Prepurchase Behavior

The actions and processes consumers go through before making the final decision to purchase a product or service.

Problem Recognition

The first step in the consumer decision-making process, where a consumer identifies a need or problem that needs to be solved.