Which View of Purchasing Is Described in the Following Statement??Management

question 8

Multiple Choice

Which view of purchasing is described in the following statement??Management recognizes that purchasing is actively involved in deciding on the company's future business strategy and how to strengthen the company's competitive position 

• A) Purchasing as an operational, administrative activity. 
• B) Purchasing as a commercial activity. 
• C) Purchasing as part of integrated logistics 
• D) Purchasing as a strategic business area.

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Definitions:

New Customers

Individuals or organizations that begin to purchase goods or services from a business for the first time.

Annual Promotion Plan

A structured outline of marketing activities and promotions designed for a specific year, aimed at achieving marketing objectives.

B₂B Sales Promotions

Marketing efforts and incentives specifically designed to engage and convert business customers, as opposed to individual consumers, enhancing business sales and relationships.

Crisis Management

The process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders.