Examlex
The 4 categories of managers needs in the global business world are:
Loyalty Segmentation
The process of dividing a customer base into groups based on their loyalty to a brand or company, which can inform targeted marketing strategies.
Geodemographic
The study of populations and their characteristics, such as age, gender, and income, in specific geographic areas for market segmentation purposes.
Psychographic
Pertaining to the study of consumer lifestyles, attitudes, beliefs, and values to understand buying behaviors and preferences.
Occasion Segmentation
A type of behavioral segmentation based on when a product or service is purchased or consumed.
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