When the New York Times Experimented with Charging Money for Its

question 111

Multiple Choice

When the New York Times experimented with charging money for its online news source, its popularity on the Internet plummeted.This shows that online news, at least as it is defined in this market, has ________.

• A)enormous value
• B)no value
• C)no appeal
• D)little value

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Definitions:

Net Marketing Contribution

A measure of marketing effectiveness, calculated as the difference between revenues gained from marketing activities and the costs of those activities.

Increase Profits

A strategic goal for businesses aimed at enhancing financial gain through various methods, such as reducing costs, increasing sales, or expanding market share.

Marketing Costs

Expenses that are directly related to the promotion of products or services, including advertising, sales promotions, and marketing staff salaries.

Staircase Analysis

A method used to analyze and visualize the incremental steps or stages in a process or development.