How Are the "Post-Millennials" Likely to Be Different from Previous

question 74

Multiple Choice

How are the "Post-Millennials" likely to be different from previous generations?

• A)They require products that are completely customized to the individual.
• B)They require products that are completely generic and not at all customized to the individual.
• C)They require products that are serious and meaningful rather than frivolous and fun.
• D)They require products that are of much higher quality than those required by individuals in previous generations.

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Definitions:

Direct Marketing

A form of advertising which allows businesses to communicate straight to the consumer through various media.

E-mail

A method of exchanging digital messages over the Internet between people using electronic devices.

Telemarketing

The practice of promoting products or services through telephone calls to potential customers.

Business Expenditures

The financial outflows or expenses incurred by a business in its operational activities, including costs of goods sold, salaries, and overhead.