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This payoff matrix gives values for strategies S1, S2, and S3 for the Bigg Company and competitive strategies CA1, CA2, and CA3 for the Large Company.From Bigg's point of view, the S3 maximum regret is 1.
CA1 CA2 CA3
S1 8 5 12
S2 9 14 3
S3 16 13 20
Market Equilibrium
A condition in which market supply and demand balance each other, and as a result, prices become stable.
Competitive Industry
A competitive industry is one where numerous producers compete with each other to satisfy the needs and wants of consumers, characterized by free entry and exit and a high level of innovation.
Market Demand
The total quantity of a good or service that consumers are willing and able to purchase at various prices during a specific time period.
Market Equilibrium
A condition in a market where supply equals demand, resulting in stable prices that neither increase nor decrease.
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