The Type of Marketing Strategy in Which a Company Captures

question 96

Multiple Choice

The type of marketing strategy in which a company captures a larger share of an existing market for current products through market saturation or market penetration or develops new markets for current products is called

• A) market development.
• B) push strategy.
• C) product development.
• D) pull strategy.
• E) skimming the cream.

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Definitions:

Process Costing

An accounting method used to allocate costs to units of product in industries where production is continuous and units are indistinguishable, such as in chemicals or food production.

Weighted-Average Method

A cost accounting method that calculates the cost per unit by combining the costs of two or more similar items in the inventory, and dividing the total cost by the total number of units.

Equivalent Unit

A concept used in cost accounting to express the amount of work done on inventory in terms of fully completed units.

Process Costing

An accounting methodology used in industries where production is continuous and costs can be assigned to specific processes or departments in the production cycle.