According to Porter, to Achieve a Cost Advantage by Following

question 45

Multiple Choice

According to Porter, to achieve a cost advantage by following the functional strategy of technological followership, a business unit should

• A) pioneer the lowest-cost product design.
• B) innovate in other activities to increase buyer value.
• C) avoid R&D costs through imitation.
• D) create low-cost ways of performing value activities.
• E) be the first firm down the learning curve.

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Definitions:

Perrier

A brand of naturally sparkling mineral water sourced from Vergèze, France, known for its distinct green bottle.

Physical Surroundings

The environmental and spatial factors that contribute to the experience of a location, influencing people's behavior and perceptions.

Situational Influences

External factors that can affect consumer behavior, such as physical environment, social situation, time, and purpose of the purchase.

Time of Day

Refers to specific moments within a 24-hour period, often considered in planning and scheduling activities.