If a Company Wishes to Be a Technological Leader and Also

question 48

Multiple Choice

If a company wishes to be a technological leader and also maintain a cost advantage,the appropriate R&D strategy would be to

• A) increase the cost of the product.
• B) lower the cost of the product or value activities by learning from the leader's experience.
• C) avoid R&D costs through imitation.
• D) create low-cost ways of performing value activities.
• E) innovate in other activities to increase buyer value.

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Definitions:

Cash Payments

Transactions in which payment for goods or services is made in cash at the time of the transaction.

Liabilities

Financial obligations or debts that a company owes to others, which must be settled over time through the transfer of economic benefits.

Debts

Obligations or amounts of money that are owed by a person, company, or country to creditors.

Accounts Payable

A liability account that represents amounts a company owes to suppliers or creditors for goods and services received but not yet paid for.