Examlex
The concept that structure follows strategy was developed by Alfred Chandler.
Retail Partners
Businesses that sell products directly to consumers, often cooperating with manufacturers or distributors in a supply chain.
Channels
In marketing, channels refer to the paths or routes through which goods and services flow from the producer to the consumer.
Wholesalers
Businesses that buy goods in large quantities directly from manufacturers to resell them in smaller quantities to retailers or other businesses.
Exposure
In marketing, it refers to the degree to which a target audience sees or interacts with a brand's message or campaign across various mediums.
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