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Chandler proposed that the most appropriate CEO for a firm remains constant as the company proceeds through its life cycle.
Horizontal Communication
A form of communication in which information flows between colleagues and departments of the same hierarchical level within an organization, promoting collaboration and coordination.
Vice President
A title for an executive or an officer ranking just below the president of an organization, typically responsible for a specific department or area.
Research And Development
The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.
Marketing
The activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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