Which Is NOT a Reason Why Public Relations Practitioners Should

question 13

Multiple Choice

Which is NOT a reason why public relations practitioners should use research with regard to reputation management?

• A) social audits
• B) communication audits
• C) networking
• D) environmental monitoring

---

Definitions:

Tolman's Theories

The psychological theories proposed by Edward C. Tolman, emphasizing the importance of cognitive processes and expectations in learning, suggesting that behavior is purposeful and goal-directed.

Excitatory Potential

The potential of a neuron to become activated and fire an action potential, often influenced by the summation of excitatory and inhibitory inputs.

Frustration

An emotional state that occurs when a person is blocked from achieving a goal, leading to feelings of stress, anger, or irritability.

Avoidance Behavior

Actions taken to escape from or to evade situations, activities, or stimuli that are perceived as uncomfortable or leading to an undesired outcome.