What Is the Line a Public Relations Practitioner Must Walk

question 13

Multiple Choice

What is the line a public relations practitioner must walk on a daily basis?

• A) To ethically communicate while being an advocate for a client or organization
• B) To tell only what the company wants told while making sure the public feels informed.
• C) To stay just inside the law.
• D) To make sure people on both sides get what they want.

Understand the need for precision in stating the purpose of business messages and tailoring them to the audience's response.

Grasp the concept of media richness and its impact on communication effectiveness.

Acknowledge the ethical considerations in business communication, including information accuracy and completeness.

Recognize the stages of the writing process and the importance of proper planning and organization.

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Definitions:

TR

Total Revenue, which is the total income generated from the sale of goods or services.

TC

Total cost, which is the sum of all costs incurred by a firm in the production of goods or services.

Economic Profit

The variance between sales income and the alternative costs of the inputs needed.

Economic Profits

The difference between total revenue and total explicit and implicit costs.