You Are the Public Relations Director for an Organization

question 27

Essay

You are the public relations director for an organization.The company has never outsourced before,and you've been in charge of communications for more than a decade.However,the company is undergoing some changes,and is planning to launch a major new campaign.Your supervisor,the director of marketing,suggests that you outsource the campaign to a nearby firm with a good reputation for special events and launches.Do you see this is a wise move? Do you believe that you should have a say in the matter,and to what extent? What should your role be,specifically,if the campaign is outsourced? How would you bring the firm up to speed about your company/mission?

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Definitions:

Nurse Practice Acts

Legislation in each state that defines the scope of practice for nurses and protects public health, safety, and welfare.

Administrative Laws

Laws related to the activities of government administrative agencies, including rule making, adjudication, or the enforcement of a specific regulatory agenda.

Political Efficacy

The belief or confidence in one's ability to understand and influence political events.

Political Advocacy

The act of using strategic actions or lobbying to influence government policy or public opinion on specific political issues.