You Are the Public Relations Director for an Organization

question 27

Essay

You are the public relations director for an organization.The company has never outsourced before,and you've been in charge of communications for more than a decade.However,the company is undergoing some changes,and is planning to launch a major new campaign.Your supervisor,the director of marketing,suggests that you outsource the campaign to a nearby firm with a good reputation for special events and launches.Do you see this is a wise move? Do you believe that you should have a say in the matter,and to what extent? What should your role be,specifically,if the campaign is outsourced? How would you bring the firm up to speed about your company/mission?

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Definitions:

Monopoly

An economic condition where a single company or entity has exclusive control over a particular industry or product, hence limiting competition.

Monopsony

A market situation where there is only one buyer for many sellers, giving the buyer significant power over prices.

Resource Markets

Resource markets are venues where resources or factors of production (such as labor, capital, and raw materials) are bought and sold, influencing the allocation and distribution of resources in an economy.

Marginal Productivity Theory

An economic principle stating that the addition of a unit of labor or capital increases output to a point, but eventually, additional units will add less output.