You Are the Chief Public Relations Practitioner for Your University

question 15

Essay

You are the chief public relations practitioner for your university.What are some sources of "friction" that you should be aware of,and how might you strategically address such issues? How might research fit into your short- and long-term plans?

Recognize the contribution of naturalistic observation to understanding behavior and social structures.

Understand the placebo effect and how expectations can influence psychological outcomes.

Differentiate between various standard tests and research settings, reflecting on their applications and limitations in psychological research.

Understand the key factors and ideologies that contributed to the rise of fascism and Nazism in Europe.

---

Definitions:

Productivity

A measure of the efficiency of production, often quantified as the ratio of inputs to outputs in economic terms.

Taylorism

A theory of management that analyzes and synthesizes workflows, with the primary objective of improving economic efficiency, especially labor productivity.

Fordism

Is a method of industrial management based on assembly-line methods of producing inexpensive, uniform commodities in high volume.

McDonaldization

A term referring to the process by which the principles of fast food restaurants, such as efficiency, calculability, predictability, and control, are coming to dominate more sectors of society and everyday life.