When the Representatives of the Target Audience Are Asked to Read

question 26

Multiple Choice

When the representatives of the target audience are asked to read or view materials in draft form before it is mass-produced and distributed is referred to as

• A) copy testing.
• B) split messaging.
• C) benchmarking.
• D) piggybacking.

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Definitions:

Cognitive Dissonance

The psychological unease felt by an individual who simultaneously maintains two or more conflicting beliefs, ideas, or values.

Attitude Change

The process through which a person's feelings, beliefs, or behaviors towards a particular object or idea are altered.

Message Characteristic

Features or attributes of a message that affect how it is perceived and understood by the audience.

Audience Characteristic

Traits or features that define a particular group of viewers, listeners, or readers of specific media or content.