You Are Moderating and Coordinating a Focus Group on Behalf

question 23

Essay

You are moderating and coordinating a focus group on behalf of a popular national tire brand.The company is targeting younger consumers.What "types" of people would comprise the 12-person group,and what would be the three strong questions (outside of group "introductions")that would set a tone and get the conversation going? NOTE: you should NOT mention the word "tire",or even the notion of "auto" or "car",in these first three questions.

Distinguish between different types of skills required at various levels of management, including technical, human relations, and conceptual skills.

Recognize the contributions of key figures in the management field, such as Frederick W. Taylor, Henri Fayol, and Abraham Maslow.

Analyze the importance of efficiency, predictability, and long-term planning in management practices.

Understand the significance of human relations and people orientation in supervision and management.

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Definitions:

Job Enlargement

Job design that expands an employee’s responsibilities by increasing the number and variety of tasks assigned to the worker.

Job Enrichment

Change in job duties to increase employees’ authority in planning their work, deciding how it should be done, and learning new skills.

Job Sharing

An employment arrangement where two or more individuals share the responsibilities and duties of a single full-time job.

Job Management

The process of overseeing, scheduling, and controlling the tasks and responsibilities within an organization to ensure that they are completed as required.