Copy Testing,at Its Most Basic Level,refers to the Assembling of News

question 28

True/False

Copy testing,at its most basic level,refers to the assembling of news clips in a scrapbook to count the number of column inches generated about a particular organization or issue.

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Definitions:

Income Effect

The change in an individual's or economy's income and how that change affects the quantity demanded of a good or service.

Substitution Effect

The substitution effect occurs when consumers replace pricier items with less expensive alternatives as prices rise.

Economic Rent

The payment to an owner or factor of production in excess of the costs needed to bring that factor into production, essentially a surplus amount.

High Wages

Payment levels to employees that are above the industry average, often due to high skill levels, efficiency, or labor market conditions.