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You Are Moderating and Coordinating a Focus Group on Behalf

question 23

Essay

You are moderating and coordinating a focus group on behalf of a popular national tire brand.The company is targeting younger consumers.What "types" of people would comprise the 12-person group,and what would be the three strong questions (outside of group "introductions")that would set a tone and get the conversation going? NOTE: you should NOT mention the word "tire",or even the notion of "auto" or "car",in these first three questions.


Definitions:

Social Status

The position or rank of a person or group within society, often determined by wealth, occupation, or family lineage.

Financially Rich

Describes individuals or entities possessing significant monetary resources, assets, or wealth.

Education Level

The highest degree or level of school completed by an individual, often used as a measure of socio-economic status and predictor of health outcomes.

Biopsychosocial Model

A holistic approach to understanding health and illness by examining biological, psychological, and social factors.

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