Timing a Public Relations Program to When a Crop Comes

question 14

Multiple Choice

Timing a public relations program to when a crop comes to market,or around a specific holiday,would indicate a

• A) one-time approach.
• B) seasonal approach.
• C) remedial approach.
• D) measured approach.

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Definitions:

Production Possibilities

A curve depicting all maximum output possibilities for two goods, given a set of inputs consisting of resources and other factors.

Opportunity Cost

Forgoing possible gains from alternative paths when one path is chosen.

Farmer

An individual engaged in agriculture, raising living organisms for food or raw materials.

Comparative Advantage

The ability of a party to produce a particular good or service at a lower marginal and opportunity cost than another.