Mass Media Have the Most Influence in What Stages of the Adoption

question 19

Multiple Choice

Mass media have the most influence in what stages of the adoption process?

• A) awareness and interest
• B) awareness and trial
• C) evaluation and trial
• D) interest and evaluation

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Definitions:

Lessor

A lessor is an individual or entity that leases property or equipment to another, known as the lessee, under a lease agreement.

Lessee

An individual or entity that leases or rents property from the owner under a contract.

Title

The legal right to own, possess, or use property.

Consequential Damages

Compensation for losses that do not directly flow from an act but result indirectly from it.