The Split-Message Technique Is Often Used in

question 16

Multiple Choice

The split-message technique is often used in

• A) television talk shows.
• B) news releases.
• C) national trade shows.
• D) direct-mail campaigns.

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Definitions:

Disposable Income

The reserve of funds households possess for spending and saving after income tax payments.

Savings

The portion of disposable income not spent on consumption of goods and services, set aside for future use.

Disposable Income

Net financial resources for households to allocate towards spending and savings after income taxation.

Savings

The portion of income not spent on consumption of goods and services, often put aside for future use or investment.