The Most Widely Practiced Form of Evaluating Public Relations Programs

question 15

True/False

The most widely practiced form of evaluating public relations programs is the compilation of print and broadcast mentions.

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Definitions:

Representativeness Heuristic

A cognitive shortcut where the likelihood of an object belonging to a category is judged based on how representative it is of that category, often leading to errors in judgment.

Immature 'Surfie'

A derogatory term used to describe a young surfer perceived as immature or lacking responsibility.

Anchoring

Anchoring is a cognitive bias in decision-making where an individual relies too heavily on an initial piece of information (the "anchor") to make subsequent judgments or estimates.

Affect-Infusion Model

A model suggesting that the mood or affective state of an individual can influence their cognitive processes and decision-making.