The Dominant View of Public Relations Is One of

question 12

Multiple Choice

The dominant view of public relations is one of

• A) submitting news releases to media gatekeepers.
• B) mutual understanding with key publics.
• C) persuasive communication actions performed on behalf of clients.
• D) distrust and dishonesty (flack perspective).

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Definitions:

U.S. GAAP

The United States Generally Accepted Accounting Principles, a framework of accounting standards, principles, and procedures used in the U.S.

Written Down

A term referring to an asset that has been depreciated or devalued on the financial statements.

Carrying Value

The amount an asset is valued at on a balance sheet, subtracting depreciation and amortization.

Value Recovers

The process by which the market value of an asset increases after a period of decline.