Expertise Is More Important Than Sincerity or Charisma If Celebrities

question 27

True/False

Expertise is more important than sincerity or charisma if celebrities are used as spokespersons.

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Definitions:

Speech Activity

The dynamic engagement in verbal expression and communication.

Ethnographic Research

A qualitative research method focused on studying cultures and communities through direct observation and participation.

Operationalize Constructs

The process of defining theoretical concepts in practical, measurable terms.

Direct Observation

A research method where data is collected by watching subjects in their natural environment without interaction.