The Federal Trade Commission Generally Does NOT Monitor "Green" Marketing

question 28

True/False

The Federal Trade Commission generally does NOT monitor "green" marketing or "low-carb" ads because of the inherent message of goodwill associated with such terms.

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Definitions:

Aversive Conditioning

A method of behavior modification that involves the use of unpleasant stimuli to reduce or eliminate unwanted behavior.

Systematic Desensitization

A therapeutic technique used to reduce anxiety by gradually exposing the patient to the feared object or situation.

Aversive Conditioning

A method of behavioral training in which an unwanted behavior is associated with discomfort in order to discourage that behavior.

Transference

The process in psychotherapy where patients project feelings and attitudes from a past relationship onto the therapist.