The Most Visible Aspect of a University Public Relations Program

question 25

True/False

The most visible aspect of a university public relations program is its news bureau.

---

Definitions:

Ethical Challenge

Situations or problems requiring a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Acquisition

The process of obtaining control of another company or business entity through purchase, merger, or other means.

Outstanding Shares

Refers to the total number of shares of a corporation's stock that are owned by shareholders at any given time.

Acquisition Costs

Expenses directly associated with acquiring a new customer or asset, including marketing, sales expenses, and the cost of the goods or services themselves.