Using Richard Tedlow's "Three Phases of Marketing," the Premium Bottled

question 170

Multiple Choice

Using Richard Tedlow's "three phases of marketing," the premium bottled water industry is probably in

• A)the first phase,where a very large number of firms are each producing a relatively small volume of premium bottled water.
• B)the second phase,where one or a few brands have attained high market shares by selling a large number of bottles of premium water at lower prices.
• C)the third phase,where the dominant firms have rapidly introduced a large number of premium bottled water varieties.
• D)The market for premium bottled water is too young to categorize using the "three phases of marketing."

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