Table 4-1 -Refer to Table 4-1.The Table Above Lists the Highest Prices

question 168

Multiple Choice

Table 4-1

-Refer to Table 4-1.The table above lists the highest prices three consumers, Tom, Dick, and Harriet, are willing to pay for a short-sleeved polo shirt.If the price of one of the shirts is $28 dollars,

• A)Tom will buy two shirts, Dick will buy one shirt and Harriet will buy no shirts.
• B)Tom will receive $12 of consumer surplus from buying one shirt.
• C)Tom and Dick receive a total of $70 of consumer surplus from buying one shirt each. Harriet will buy no shirts.
• D)Harriet will receive $25 of consumer surplus since she will buy no shirts.

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Definitions:

Production Era

A period in the history of marketing thought, roughly from the early 20th century until the 1950s, where the focus was on production capabilities and efficiency rather than on meeting the needs of customers.

Consumer Demand

The desire and willingness of consumers to purchase goods and services at various price points, driving the market dynamics for those goods and services.

Profitability

The ability of a company to generate earnings more than its expenses and costs, determining its financial success and viability.

Latent Need

A customer's unrecognised or subconscious need that has not yet been identified or addressed by companies.