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One Possible Reason as to Why Consumers Respond to Sales

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One possible reason as to why consumers respond to sales is that by displaying a "high" regular price and a "low" sale price, sales provide consumers with a reference point to interpret the prices being offered.


Definitions:

Primary Market

The market where firms raise financial capital.

New Issues

Refers to securities or stocks that are being offered to the public for the first time, typically through an initial public offering (IPO).

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