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Figure 7-7
-Refer to Figure 7-7.The inelastic segment of the demand curve
Brand Relationship
The connection and interaction between a brand and its customers, encompassing aspects like trust, loyalty, and engagement.
Friends
Individuals with whom one shares a bond of mutual affection, typically exclusive of family or sexual relationships.
Influencers
Individuals who have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship.
Brand Development
The process of creating and strengthening a brand's equity directly through advertising campaigns and indirect methods such as customer experience management.
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