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Figure 8-2
-Refer to Figure 8-2.The curve labeled "F" is
Brand Loyalty
The degree of consumer dedication and preference for a particular brand, often resulting in repeat purchases over time.
Brand Equity
The value and strength of a brand in the market, built through consumer perceptions, recognition, and loyalty.
Divest
The act of a company selling off assets, subsidiaries, or divisions to refocus its core business or improve financial health.
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