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After having a monopoly in the diamond market for many years, by 2000, De Beers faced competition from other companies.To maintain its market share, De Beers
Standard Error
A statistical measure that describes the accuracy with which a sample distribution represents a population by quantifying the dispersion of sample means around the population mean.
Critical Value Approach
A method of statistical testing which involves comparing the calculated value of a test statistic to a critical value to decide whether or not to reject the null hypothesis.
Null Hypothesis
A statement used in statistics that proposes there is no significant difference or effect, serving as the default assumption to be tested against an alternative hypothesis.
Test Statistic
A statistic (a function of the data) used in statistical hypothesis testing to decide whether to reject the null hypothesis.
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