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If a firm's average total cost is less than price where MR = MC
New Ventures
Businesses or projects initiated by entrepreneurs, often characterized by innovation, high risks, and high rewards.
Opportunity Costs
The cost of forgoing the next best alternative when making a decision, representing the benefits one could have received by taking an alternative action.
Sunk Costs
Expenses that have been spent and cannot be retrieved.
Cash Flow Estimation
This refers to the process of forecasting and evaluating the amount of cash that is expected to flow into and out of a business over a specific period.
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