What Does the Technique of Matching in a Sampling Strategy

question 24

Multiple Choice

What does the technique of matching in a sampling strategy contribute to the research?

• A) Improvement of study design
• B) Elimination of the need for a control group
• C) Increased equivalency of the comparison group
• D) Reduction of sample size by making participants serve as their own controls

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Definitions:

Mobile Commerce

The buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.

Share Of Wallet

A marketing metric that represents the amount of a customer's total spending that a company captures in the products and services that it offers.

Online Retailers

Businesses that sell goods or services to consumers through the internet, without a physical storefront.

Private-label Brand

Products manufactured by one company but sold under another company's brand, often positioned as lower-cost alternatives to national brands.