Examlex
Match the Iris scissors with the appropriate description and/or function. (Select all that apply.)
Marketing Strategy
A plan designed by businesses to promote their products or services and to reach their target audience effectively.
Segmentation Variables
Characteristics or ways to group people that make them more likely to purchase a product.
Relationship Marketing
The philosophy of business that concentrates on establishing a long-term buyer-seller relationship for the benefit of both parties.
Marketing Concept
A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
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