_____ Is an Individual's Perceptions of How Much Control Exists

question 75

Multiple Choice

_____ is an individual's perceptions of how much control exists over one's behavior,and is one factor that determines intentions in the theory of planned behavior.

• A) Self-efficacy
• B) Perceived behavioral control
• C) Subjective norm
• D) Attitude

---

Definitions:

Marketing Actions

Strategic steps taken by companies to promote and sell their products or services to their target audience.

Sales and Profitability

Key indicators of a business's financial health, with sales referring to the revenue from goods or services sold, and profitability indicating the extent to which this revenue exceeds costs.

Market Segmentation

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics such as demographics or behaviors.

ABZORB

A cushioning technology used in footwear, particularly in athletic shoes, for enhanced comfort and shock absorption.