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Including an Even Number of Choices on a Rating Scale

question 56

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Including an even number of choices on a rating scale is advisable to eliminate the tendency of some groups to choose the noncommittal mid-point on the range.


Definitions:

Consumer Protection

Laws and regulations designed to ensure the rights of consumers as well as fair trade, competition, and accurate information in the marketplace.

Legal Fight

A dispute handled and resolved within a judicial or legal system.

Whistle-blowing

The act of exposing misconduct, unethical practices, or violations of laws within an organization by an insider.

Expense Reports

Documentation and statements that detail spending during a specific period, usually for the purpose of accounting and reimbursement.

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