Examlex
What are the five levels in which communication takes place?
Demographic
Statistical data relating to the population and particular groups within it, often used in market research to identify and target specific market segments.
Market Segment
A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.
Target Market
Refers to the specific group of consumers or organizations a company aims to reach with its products or services.
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